Web Survey Bibliography
Relevance & research question: Positive effects of incentives in longitudinal surveys for initial participation are well-documented in the literature. Introducing or increasing an incentive amount on panels has also received scholarly attention. However, increased usage of incentives raises concerns about creating respondents' expectations of being paid for survey participation. Our research goal is to answer the question whether respondents form incentive expectations after having participated in several monthly surveys or whether they are motivated by their experience within the panel. The latter would allow saving on incentives in later waves.
Data and method: We analyze data from the offline-recruited probability-based online panel conducted by GESIS. Starting in February 2011, respondents were surveyed every month for 8 months. The panel implemented differential incentives: the amount was varied experimentally during recruitment, comprising groups of 0, 2, 5 and 10 EUR. Additionally, we tested the effect of a one-time 20 EUR bonus payment for responding to 8 questionnaires in some groups. At the end of the 8th online survey we requested an agreement for further participation. Those respondents, who agreed, received an invitation to the 9th survey, for which the incentive was changed to 2 EUR (increase for 0-EUR-group, no change for 2 EUR group and a decrease for 5- and 10-EUR groups).
Results: First results indicate that incentive manipulations do not affect completion rates of the wave where incentive reduction or increase was implemented. The previous response history is one of the most significant predictors for participation in the 9th wave. Measures of survey enjoyment from the previous wave can only partly predict longitudinal response.
Added value: We report reassuring findings that respondents are not affected by possible expectations of a specific incentive. This implication may be of interest if faced with budget constraints, which make increase of incentives not affordable or even force to consider a reduction of future incentives. As large-scale panel surveys generally do not employ incentive manipulations for ethical or logistical reasons, our results can have a practical value in panel management strategies.
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Web survey bibliography - Germany (361)
- Metadata on the demographics of online research: Results from a full-range study of available online...; 2013; Burger, C., Stieger, S.
- How the screen-out influence the dropout of a commercial panel; 2013; Bartoli, B.
- Beyond methodology - some ethical implications of "doing research online"; 2013; Heise, N.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Web-based data collection yielded an additional response bias—but had no direct effect on outcome...; 2012; Mayr, A., Gefeller, O., Prokosch, H.-U., Pirkl, A., Froehlich, A. de Zwaan, M.
- Passive measurement of online data in Practice - A White Paper Wakoopa; 2012
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Online Questionnaires: Development of ‘basic requirements’; 2012; Tries, S., Blanke, K.
- Pros and cons of Internet based User Satisfaction Surveys; 2012; Consoli, A., Matsulevits, L.
- Between demand and reality: Ensuring efficiency and quality in pretesting questionnaires; 2012; Sattelberger, S., Blanke, K.
- How to provide high data quality in online-questionnaires: Setting guidelines in design; 2012; Tries, S., Nebel, S., Blanke, K.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V., Cehovin, G., Kavcic, L., Lenar, J.
- Challenges of assessing the quality of a prerecruited probability-based panel of internet users in...; 2012; Struminskaya, B., Kaczmirek, L.
- Assessing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys; 2012; Behr, D., Braun, M., Kaczmirek, L.
- Comparing Ranking Techniques in Web Surveys; 2012; Blasius, J.
- Design of CAWI Instruments for Social Surveys ; 2012; Blanke, K.
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- The German Internet Panel: First Results from the Recruitment Phases; 2012; Blom, A. G.
- Assessing the Magnitude of Non-Consent Biases in Linked Survey and Administrative Data; 2012; Sakshaug, J. W., Kreuter, F.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Effects of Personalized Versus Generic Implementation of an Intra-Organizational Online Survey on Psychological...; 2012; Mueller, K., Straatmann, T., Hattrup, K., Jochum, M.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- Surveytainment 2.0: Why investing 10 more minutes more in constructing your questionnaire is worth considering...; 2012; Muehle, A., Tress, F., Schmidt, S., Winkler, T.
- Market research online community (MROC) versus focus group; 2012; Zuber, M.
- Data quality in MAWI and CAWI; 2012; Mavletova, A. M., Blasius, J.
- Scrutinizing Dynamics – Rolling panel waves in theory and practice; 2012; Faas, T., Blumenberg, J. N.
- Little experience with technology as a cause of nonresponse in online surveys; 2012; Struminskaya, B., Schaurer, I., Kaczmirek, L., Bandilla, W.
- Continuous large-scale volunteer web-surveys: The experience of Lohnspiegel and WageIndicator; 2012; Oez, F.
- Is Pretesting Established Among Online Survey Tool Users?; 2012
- An Evaluation of Two Non-Reactive Web Questionnaire Pretesting Methods; 2012; Lenzner, T.
- High potential for mobile Web surveys: Findings from a survey representative for German Internet users...; 2012; Funke, F., Wachenfeld, A.
- Can Social Media Research replace traditional research methods?; 2012; Faber, T., Einhorn, M., Hofmann, O., Loeffler, M.
- Bad Boy Matrix Question – Whatcha gonna do when they come for you?; 2012; Tress, F.
- Effects of Static versus Dynamic Formatting Instructions for Open-Ended Numerical Questions in Web Surveys...; 2012; Kunz, T., Fuchs, M.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Reminders in Web-Based Data Collection: Increasing Response at the Price of Retention?; 2012; Goeritz, A., Crutzen, R.
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Mixing modes in the LFS - Computer-assisted, cost effective and respondent friendly; 2011; Koerner, T., van der Valk, J.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.